Wave began working with Park-9 in January 2023 in preparation for the April 2023 grand opening of New England’s first – and the Boston area’s only – year-round indoor dog park and bar.

To launch Park-9, Wave focused on building a thoughtful and targeted PR strategy, developed foundational press materials, provided hospitality insight and guidance, and connected client to key partners (ex: Polkadog Bakery & Fairmont Copley Hotel).

For the opening, Wave secured a “first look exclusive” with Boston Magazine, followed by outreach to media outlets in the local, regional, and national markets. The thoughtfully curated grand opening launch plan also included: advisement on pre-opening Friends & Family and Hospitality Industry evenings, Influencer & Media Preview attended by nearly 100 humans and 30+ dogs, “Leash” Cutting Ceremony for local officials, and post-opening media and influencer visits for additional first-person experiences.

Featured in: Boston magazine, Boston Globe, WCVB 5 “Chronicle”, WBUR, GBH/NPR Boston Public Radio, Bloomberg Radio, WBZ Broadcast + News Radio, NBC Boston, and more.


Total Secured Placements (TV, Radio/Podcast, Online/New Media)
Traditional Media Reach
(Print, Broadcast, Online)
0 M+
Social Media Reach
0 M+

Park-9 won “Best Date Night With Your Doggo” in Boston magazine’s ‘Best of’ issue 2023

Gained over 10k new Instagram followers from when Boston magazine exclusive was published & within the first month of opening

Within the first 2 hours of opening, about 235 humans & 84 dogs had been through the doors