/ SOCIAL MEDIA & PR CASE STUDY
INN AT HASTINGS PARK
Re-introducing Boston’s only Relais & Châteaux property as a culinary destination after pandemic closure
In fall 2020, Wave began working with the Inn at Hastings Park as they began inviting guests back to the boutique hotel located in Lexington, MA. After closing the Inn for six months due to the pandemic, owner Trisha Pérez Kennealy reopened Boston area’s only Relais & Châteaux hotel with a renewed vigor to provide guests new culinary education opportunities as well as additional experiential outdoor dining experiences (Culinary Garden & “INNgloos”).
To re-introduce the Inn to the Greater Boston market (& beyond), Wave focused on targeted pitching of the Inn’s culinary offerings and experiences, luxurious accommodations, and historical location where the American Revolution began. Additionally, Wave elevated Trisha Pérez Kennealy’s profile with local, regional, and national media as the Inn’s culinary educator in tandem with showcasing her multi-cultural background and business prowess.
For ongoing social media coverage, Wave developed a targeted list of influencers to experience (as appropriate) the Inn’s on-site restaurant, accommodations, cooking lessons, etc. Wave’s two curated seasonal media & influencer events for the Inn have become one of the most anticipated outings for the summer (Culinary Garden) and fall/winter (INNgloos) seasons.
Wave has secured features with The Boston Globe, Boston Business Journal, Travel + Leisure, Conde Nast Traveler, Forbes.com, Cosmopolitan.com, Good Morning America (online), and Food Network’s Beat Bobby Flay. The Inn was named “Best Brunch, West (2021)” and “Best Hotel, West (2022)” by Boston Magazine and was awarded 4 stars by Forbes in 2022.