/ CREATIVE CASE STUDY
RE-ENVISIONING SOCIAL MEDIA CONTENT FOR TALBOTS
In 2022, Talbots approached Wave Collective to re-envision the content created and posted organically on their social media channels. Originally, Talbots leaned heavily on catalog photography for their social media needs, but recognized the need for more social-friendly content that would be appeal to their audiences on Instagram and Facebook and felt less “ad-like.” And, with Instagram’s increased focus on Reels, Talbots was looking to create UGC/influencer-looking video content, that could also be re-purposed on TikTok.
Wave Collective oversaw all product selection, styling, prop sourcing, prop styling, model sourcing, creative direction, photography, videography, and post-production. For IG Reels, Wave suggested using influencers as models, and using trending fashion/style video concepts, transitions, and audio as inspiration, while highlighting the Talbots collections.
RESULTS
Content from the Talbots August Collaboration with content created by Wave was some of the strongest performing posts in the last 3 months (June-Aug 2022).
All posts have above 3% engagement rate, compared to Talbots’ previous content, which averaged at 2.7% or lower.
Likes increased on Wave content (avg. 1.3K likes per post) compared to previous Talbots content (avg. 870 likes per post).
Comments have increased on Wave content (avg. 18 comments per post) compared to previous Talbots content (avg. 8 comments per post).
The Wave IG Reels were the best performing Reel videos ever on Talbots social media.
All influencers used as “models” in IG Reel content re-posted the content; increasing video views.
PHOTO EXAMPLES:
VIDEOGRAPHY / IG REEL EXAMPLES:
